15 reasons for NoTube?
YouTube can be a very powerful communication tool if used properly. But before you go posting all of your corporate video content on YouTube, we recommend you do some research to decide if YouTube is the right option for you. Hereís our list of considerations:
1) Free May Not Be The Best Option
There are many options for posting your video online that may be a better fit for your needs ó options that will allow you to maintain better control over your content. If used properly, YouTube is great for marketing videos, but itís not always the best choice for other corporate video content.
2) Customization of Your Video Player
YouTube Channels have very limited customization capabilities, and your brand will always be cross-promoted with the YouTube brand. Ask any branding expert and theyíll likely suggest a customized video player that reflects your corporate branding and looks like a part of your website.
3) Legal Considerations
Like most technical agreements, people usually sign up with sites like YouTube and never actually read the User Agreements, or if they do read them, they donít understand them. We highly recommend that you have your lawyer Ė or, even better, an entertainment lawyer ó sign off on the agreement before you start posting video content. Legal clearances for talent, music, logos, locations, artwork, etc. are all things that need to be considered when producing and broadcasting video content.
4) Search Cannibalisation
There are many theories online that talk about YouTube videos cannibalizing your regular online search results. These theories state that by posting your videos on YouTube, you may be driving traffic to YouTube as opposed to your corporate website. There are plenty of arguments both for and against this theory. We recommend you do some research and come to your own conclusion.
5) Competitor Videos
YouTube allows for other videos to be related to yours. This feature can be beneficial or detrimental depending on what the related videos are. If the related videos are from a weak competitor, it may be beneficial to your business. But if the related videos are from a strong competitor, it may be detrimental. YouTube does have an option to turn off related videos, but youíll need to pay a fee.
6) Inappropriate Related Videos
If your competitorís videos donít show up as related, you still run the risk of having inappropriate videos showing up along side your content. These inappropriate videos could be harmful to your corporate image.
7) Distracting Related Videos
If youíre lucky enough to avoid having both competitor videos and inappropriate videos show up next to yours, you still have to consider the threat of distracting related videos. These videos may be more interesting than yours and might cause your viewer to skip right by your content. Youíve worked so hard to get your viewer, make sure you donít lose them.
8) Competitor Advertisements
Similar to the related videos, your competitors can buy ads that will show up when people search for your videos. Again, you can avoid this from happening, but it will cost you.
9) Comments Can Hurt
Are you prepared to handle negative or lewd comments posted by viewers? PR professionals recommend leaving these comments alone to avoid the appearance of censoring the general public. You should accept these comments as a necessary cost of using a public video sharing site to host your videos.
10) Downloading of Your Video Content
No video is 100% secure online, but sites like YouTube are an open market for downloading apps that let anyone rip off your video content. Just imagine what an unsatisfied customer or disgruntled employee could do with your corporate video content! In a matter of minutes, they can re-cut your video and post it back online as a not-so-glamorous version of your corporate video.
11) Length Is Important
YouTube doesnít let you to post video content thatís longer than 15 minutes. While we donít recommend you post long videos on the web, if you do have a 16-minute corporate presentation, youíll need to look for a different supplier.
12) Can Your Audience See You?
If your target audience is behind a corporate firewall, chances are YouTube will be blocked. YouTube is a public video site and many I.T. departments block the entire site. What happens if your audience canít see your videos? You may want to consider other video hosting options that donít get blocked by corporate firewalls.
13) Who Is Your Audience?
Are you targeting a specific audience, like customers, employees and investors? Or is your target audience the entire world? Asking yourself this question is important. A site like YouTube may not be an appropriate location for videos like executive messages, training videos or investor presentations.
14) Do You Have A Long-Term Web Video Strategy?
If you donít, you should consider getting one. YouTube is a great short-term solution for hosting video content, but it may not be the right choice in the long-term. What if YouTube starts charging for their hosting? Will it still be part of your plan? Always consider your long-term web video needs before jumping into sites like YouTube.
15) Content Control
Is it okay if YouTube keeps your videos on their servers, even after youíve tried to remove them? Or would you prefer to know that once you pull a video from a portal itís no longer available for download? If you answered yes to the latter, YouTube probably isnít the host for you.