Kicking off 2011
We were back on deck first thing in the new year helping Coke NZ launch a major new sales tool, their GM welcome back his team for a big RWC year, and recording messages from some of the AB's.
We produced the first of this year's monthly messages from GM George Adams- recorded at Eden Park in recognition of Coke's sponsorship of RWC2011. AB legend Grant Fox was also on hand to help kick off a big year for the company.
Coke's Systems & Reporting Manager wanted to make a big splash with the launch of the company's new CMS at the annual sales conference in January. It means big changes but also huge benefits for the sales team so we recommended an 'infomercial' approach to entertain the audience at the same time as covering the key features and benefits. The team appearing in the video got right into the flavour of the shoot making for a suitably OTT result which got a great response and subsequent recall.
And then it was off to the set of one of Coke's 2011 RWC TV commercials to record interviews with three of the current All Blacks. Sonny Bill, Antony Boric and Jimmy Cowen were all great sports and their personal messages to the Coke team will be presented in the months leading up to event.