Now We're Cooking (...and washing and chilling)
When Electrolux Home Products launched their first New Zealand range of ovens, cooktops, dishwashers and fridges to their distributors (including new supplier Harvey Norman) they engaged us to produce the all-important brand launch and product training videos.
Within 2 weeks we created a 3-min global brand launch video for EHP's introductory presentation at Harvey Norman's Australian conference. 3 weeks later we delivered 5 videos covering the different product categories- for initial delivery from laptop at Harvey Norman staff product training sessions, and later on menu-driven training DVD's for other suppliers and customers.
The project included commissioning original music for which we went to regular collaborator and award-winning song-writer Larry Killip, as well as engaging food stylists and caterers MASH Catering to make sure the cooked food looked as good as possible on camera (no easy task when some of the advance demo models were non-operational!).
Electrolux Marketing Manager Rosalie Davison was delighted to have such an important project completed on time and to the high standard required. And we were delighted to be involved with the launch of such a prestigious brand.