We're All Talk
"The Late July Show with George Adams" has been awarded a Bronze "Stevie" in the Internal/Employee Communications category of the 2012 International Business Awards.
Screentime Comms has been awarded 2 Silver Reels in the Internal Communications and Writing categories of the 2012 MCA-I Video Festival for Coke's"The Late July Show with George Adams".
June 2011 saw us working with Coca-Cola Amatil on one of our most challenging and enjoyable projects of the last year- a mock late-night talk show.
The brief was to help Coca Cola Amatil New Zealand's General Manager, George Adams, deliver his midyear business update to all staff. Traditionally a live roadshow around the country, he'd publicly committed to saving money by delivering 2011's message on DVD and via the company's internet video channel, CokeTV.
The challenge was to distill all the impact and interaction of a live presentation into video delivery with its associated limitations of maximum duration that would hold the audiences attention, and the long production lead time. The opportunities to include more Coke personnel in the presentation, deliver production elements not possible in a live event, and safely incorporate humour, more than made up for these limitations though.
Our solution was "The Late July Show with George Adams", an homage to the late-night talkshow format of Letterman, Leno et al, that the audience would already be familiar with. It had all the elements we required, guests, Top-10 lists, host's monologue, music, humour and variety.
What would usually be a multi-camera shoot with a crew of dozens in a purpose-built studio was recorded in a restaurant after-hours in 10hrs requiring some typical #8 wire ingenuity from the production team and crew, as well as a lot of trust and enthusiasm from Coke- but the result was gold.
Feedback from Coke staff included:
“Super funny and a very interesting way of providing information – the DVD kept us all watching and waiting to see what comes up next”
“Entertaining and to the point, highlighted key things to remember”
“This format really worked for the field service team who cannot usually attend the roadshow due to timing”
That's what we like to hear. Screentime should be making TV shows. Oh, that's right.