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Presenting: The NEXT Reader

"Just act natural" was the key direction when we recently helped ACP Magazines present the results of an AC Neilson survey into what the readers of one of their flagship magazines thought about everything from relationships in the bedroom to saving for retirement.

They wanted the information to have more impact and cut-through when presented to their clients and advertisers so asked Screentime to put the words of Kiwi women into the mouths of, well, Kiwi women. Within a week we were able to take the core survey data and create realistic "interview" scripts, cast three "stereotypical" Next readers, record them delivering the information on location as if they were being interviewed, and deliver it ready for integration into the reps' sales presentations.