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Welcome To Our World.

OCS wanted new employees to feel excited about the prospect of working for a reliable and successful local arm of an international company. After watching the video they needed new employees to feel positive about the opportunities with the company, that they'd made the right decision to join it, and to feel that with OCS they’re not “just a cleaner”.

The main and initial audience for this video is new employees, often with poor or no English comprehension, as part of their initial induction to the company. These inductions will take place around the country, possibly offsite, and usually in small groups of 1-4.

Anyone can produce a company profile. This video also had to provide its audience with an improved understanding of the company’s priorities and vision all in a concise, visually stimulating, and engaging manner.

So they commissioned Screentime to produce a video which introduces the company to new employees in the cleaning division, while at the same time emphasising the importance of a safe working environment. It also dynamically communicates the culture at OCS and to reinforces the customer first. “can do” attitude.

As with any large organisation, many new employees may have very little first-hand, face-to-face contact with people in the rest of the company. So it’s important to portray the personality of the OCS team, with a sense of humour and passion for success. In OCS’s case cleaning the country and putting the customer first.

For the main audience this video will be their first close-up introduction to OCS. Ideally you could take everyone on a tour of the types of working environments they’ll encounter and safety issues these encompass, as well as introduce them to all the other employees. Practically though, with an operation of this size and geographical spread, you can’t. But you can demonstrate their important place in the organisation and introduce a sample cross-section of their fellow employees on video- and that’s the approach we recommend taking with this induction message.

We felt that the best people to deliver this message were the employees themselves. So we helped OCS create a video which would bookend induction sessions- with a welcome to the company at the start, and a recap of the main things they needed to remember at the end- from people just like them. It wasn't always easy- 'performing' for the camera doesn't come naturally to most people- but with our experience and a little patience we encouraged everyone involved to enjoy trying something new. The result was worth it, and the feedback from the client- and more importantly new employees, reinforced our belief that the best people to promote a business are the people who work in it.

* 2009 Bronze Telly Award- Employee Communications
* 2009 MCA-I Media Festival Bronze Reel- Internal Communications